Aesthetics and Web Marketing
For four years I worked in the editorial department of a major Internet directory. My job required me to search for and review thousands upon thousands of Web sites. Oh, the horror!
I could tell you about the company that misspelled its own name. I could rhyme off a list of sites that had no contact information. I could even show you the university site that had a navigation button reading “Course Summery.” But I won’t. Instead, I want to address the less obvious and the overlooked: Web site aesthetics.
With more and more people searching and using the Internet to find products and services, a strong visual literacy has developed.
...is that Denver, being placed on the edge of the plains, can experience some wicked winds. Make sure you keep your roof in solid condition and that you have places to store any outdoor gear like chairs, porch umbrellas, and ...
What many companies fail to understand is this: the site visitor is not a passive viewer, but an active user of the site, forming opinions about the site and the company it represents. The company image is not what the company thinks it is, but rather what the public perceives it to be. This encompasses the textual and visual cues the company provides the prospective client. Surveys have shown that Internet
...their problems) on the Net. If you can provide them the solutions, they will pay you for it. Lastly, it is absolutely crucial that you focus on your niche. No matter what you see or hear from other Internet Gurus. ...
Web site aesthetics support the company’s marketing strategy. Proper aesthetic design can add value to a page by reinforcing a company’s image, strengthening brand identification and creating a positive image in the public eye.
It is impossible to appeal to every visitor’s individual taste, but it is possible to create a site that reflects the company’s image and elicits a positive response from viewers. Good layout, colour, style and font type can influence the site user’s assumptions about the company, or its products and
...Google will have control of all segments of the online marketplace. Why should Google stop there, why not go into Radio, TV... as the Internet gradually mutates into a billion+ interactive TV channel universe (as many believe it will) who ...
Businesses must understand their demographic and appeal to that visual sensibility. Too often companies are convinced by design firms try to be something they aren’t. Why an accounting firm would need a Flash intro is beyond me. Invest in simple, clean design that reflects the spirit and guiding principles of the company.
Site attractiveness also aids navigation and usability as well as adding to the enjoyment and overall site experience for the user. One of the main reasons that a user will leave a site quickly is not being able to find relevant content. When the aesthetics are good, the navigation buttons are easy to read, clearly labeled and, lastly, quickly found and identified.
...and then trying to provide it in the most reassuringly professional manner possible. Steve Whitehead has been creating websites for several years now and has several websites at, or near, the top of the search engines. His current projects are ...
Copyright: A.C. Riley 2004
A. Charlotte Riley has worked as an Internet editor, content producer, marketing writer and researcher. She has a BFA from Concordia University, majoring in Photography. In
...support when the relationship develops further. This systematic marketing approach can be used as part of a global channel development program in conjunction with more traditional methods (attending international trade shows for instance). Although Global eMarketing solutions will work for ...