Gorilla(?) Marketing
A lot has been written about Guerrilla Marketing Strategies.
Does that mean putting on a monkey suit to attract attention? Of course not.
Or maybe Yes.
Guerrilla Marketing has been championed in recent years by Jay Conrad Levinson, who s written a series of books on the subject. The name simply implies means by which you can implement marketing ideas through low-cost, non-traditional methods.
True story: when I was Advertising Manager at Royal Insurance, I received an unusual delivery one day. When I opened the box, inside was one of those plastic foot models you see in a shoe or department store. This foot was wearing a sneaker and a note attached from a local ad agency
...you have worked with and your interests. You can even add samples of your work, complete with photos, music files, slide shows or video demo reels. You can put as much or as little information on your profile as you ...
Well, I thought it was brilliant, and invited the guy in post-haste. How can you not respond to something like that?
Here are some other ideas:
Send one of those inexpensive throw-away cameras to a valued client or high-chance prospect with the message Picture us together (etc.)
Similarly, send one of those silly bottles (of candy) that typically are labeled Stress Busters or Problem Solvers and send that, along with an apt
...obvious that nobody likes to incur losses at all in any business. Growth of the business holds prime importance in the present scenario. The technology is becoming more and more advanced in the matter of marketing. You get to see ...
Consider old-fashioned bartering; according to Rick Crandall, PhD, and marketing author, Barter not only cuts your costs, but can also get you a beginning client base which can then provide further referrals and testimonials.
Guerrilla marketing is as far-reaching and all-inclusive as you want it to be. It doesn t have to be wild or inconsistent with your business or industry. It just has to be different. To paraphrase Oscar Wilde, the worst sin one can commit is to be dull.
So start to think outside the box. And inside, and alongside, and near side and far side
Joel
...This is also known as "problem-identification research" If you want to find out more about this kind of research, you can also use those words ("problem-identification research") to simply find out more about the topic. To test the effectiveness of ...
He is a former Advertising Manager and Creative Director for Royal (& SunAlliance) Insurance, helping to earn several industry awards for excellence in advertising and marketing communications. During this period, he served as national Vice President of the Insurance Marketing Communications Association (IMCA) and was representative to the Association of National Advertisers (ANA).
He has been a copywriter for New York City and Charlotte advertising agencies; his writing skills embrace virtually all disciplines of marketing promotion and journalism.
Since 1996, through the emergence of his own company, Kweskin has offered consultation on marketing strategy and creative development and implementation for such diverse national, regional and local corporate names as BellSouth Mobility
...service, and then break your back filling orders. For a more experienced online marketer it is fairly easy, for someone new to the business world it can be a daunting task. Selling your own product involves creating a website, learning ...
Kweskin has also displayed his skills on both the publication stage and the theatrical stage: he co-authored articles for National Lampoon magazine and co-scripted a comedy revue off-Broadway in New York City.
Joel Kweskin
JDK Marketing Communications Management
704.846.4835, office
704.575.8850, cell
704.841.2746, fax [http://www.jdkmarketing.biz]www.jdkmarketing.biz