A New Social Network for the Entertainment Industry
Lately, my inbox has been inundated with invitations to join new online social networking sites. Unlike early entrants to the social networking market like MySpace and Friendster, these new services are more focused on helping people do business. The largest and seemingly most popular business network is named Linkedin. A little over four years old, it boasts over 17 million members.
New social nets seem to be popping up daily.Many just duplicate features and functions of the leaders. They simply offer a network of people from many different walks of life the opportunity to connect with each other. However, one recent entrant is making waves by focusing the power of social networking software into a marketplace that has always
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Nextcat.com aims to be THE business social networking hub of the entertainment industry. Based outside of Boston, the company was founded by two serial entrepreneurs, Jeff Pucci and Richard Viard. Though they both attended the Berklee College of Music, they didn’t meet up until 1988.
Since then, armed with a love of music and the entrepreneurial spirit, the two have collaborated on a number of projects, including the development of computer-generated music software, CD-roms that teach the history of music and Smarterkids.com, a website that evaluated educational toys and matched them with children based on their educational needs. They took Smarterkids.com public in 1999, riding the dotcom wave, and sold the company
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The vision for Nextcat.com would come in 2004 when Pucci first encountered Linkedin. Viewing the service from the eyes of a musician, he quickly saw how the online social network could help transform the highly fragmented world of the music industry. He was also looking for a more professional experience than on other networking sites like MySpace.
The tag line for Nextcat is so true when it comes to this industry - “It’s all about who you know.” But until these online networks came into play. “who you know” was limited by “who you knew,” if you know what I mean. Let’s say you need to find an engineer for an upcoming session. You probably have a list
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Currently the service caters to five broad sections of the entertainment industry: Music, Film/TV/Stage, Modeling, Arts & Literature and Gaming. Each section focuses on the talent — actors, producers, screenwriters, DJs, engineers, composers, models, game developers — and the supporting service providers. The site also features job boards and forums where members can find work and
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Signing up to Nexcat is easy. The first step is to get a free account and set up your personal profile page. On it, depending on your discipline or talent, you can fill in information about your career experience. Then add people you have worked with and your interests. You can even add samples of your work, complete with photos, music files, slide shows or video demo reels. You can put as much or as little information on your profile as you wish. However you should think of your profile as a database. Meaning, you never know what keywords someone may search on, so more information is better. Connecting to someone is easy. Click on the
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It’s also really easy to find other people you know who are already members and to invite people you think would benefit from the service. You can have the service scan your e-mail address book from many of the top e-mail services and Linkedin. You can then choose which people to invite, draft an invitation message and Nextcat does the rest. The site is free to sign up for the basic service.
New members have been signing up in droves, prompted by word-of-mouth only … and they like the service so much that they are inviting their friends. Lately they have been attracting bigger names to the service who are
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Check it out at http://www.nextcat.com
Mark Levy is the Founder/CEO of MaxxoMedia, a digital media licensing and consulting firm based in Seattle, WA. He works with entertainment oriented technology and media companies on digital media strategies and helps broker content licenses and develop new distribution channels across the digital landscape including online media, mobile, VOD and IPTV.
He can be reached at [mailto:mark@maxxomedia.com]mark@maxxomedia.com or http://www.maxxomedia.com